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I've seen hype cycles like this before.

Imagine "The Innovator's Dilemma" was written in the Idiocracy universe:

1) We're in late stage capitalism, so no companies have any viable competition, customers are too dumb to notice they didn't get what they paid for, and with subsidies, businesses cannot fail. i.e., "Plants love electrolytes!"

2) Costs are completely decoupled from income.

3) Economic growth is pinned to population growth; otherwise the economy is zero sum.

4) Stocks still need to compound faster than inflation annually.

5) After hiking prices stops working, management decides they may as well fire all the engineers (and find some "it's different now" excuse, even though the real justification is 2).

6) This leads to a societal crisis because everyone forgot the company was serving a critical function, and now it's not.

7) A new competitor fills the gaps, takes over the incumbent's original role, then eventually adopts the same strategy.

Examples: Disney Animation vs. Pixar, Detroit vs. Tesla, Boeing vs. SpaceX.

(Remember when Musk was cool?)



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