Solving world hunger is obviously better than ads, but I'd say in the scheme of things tech people spend their time on, ad improvements is middling in importance? It's not the bottom.
Good ad targeting means:
1) New small businesses (like Shopify stores) can reach customers without going through retail gatekeepers. Ask any Shopify seller, nothing beats FB.
2) New challenger SaaS brands can get in front of customers to compete with mammoth corporate brands with worse software (I see this all the time on my job).
3) Without good ad targeting, only bottom hanging fruit advertisers that appeal to the lowest common denominator can afford to spend. Weight loss, teeth whitening, etc. Good ad targeting means a better user experience with ads.
Solving world hunger is obviously better than ads, but I'd say in the scheme of things tech people spend their time on, ad improvements is middling in importance? It's not the bottom. Good ad targeting means:
1) New small businesses (like Shopify stores) can reach customers without going through retail gatekeepers. Ask any Shopify seller, nothing beats FB.
2) New challenger SaaS brands can get in front of customers to compete with mammoth corporate brands with worse software (I see this all the time on my job).
3) Without good ad targeting, only bottom hanging fruit advertisers that appeal to the lowest common denominator can afford to spend. Weight loss, teeth whitening, etc. Good ad targeting means a better user experience with ads.