I'm from Florianópolis and everyone I know hates that stupid billboard - it goes against the natural vibe of the city. In person it's an eye sore from kilometers away.
Not directly related, but it's so cool that three different people from Florianópolis have commented! I don't think I'd ever meet someone from that part of Brazil in my normal life. That's a little bit of internet magic
Florianópolis is a peculiar little island. It has gotten much bigger and trendier in this millennium.[1] But it is still the island of witches and other supernatural creatures.[2] As a dinosaur from the 8-bit era, I appreciate and resent both worlds. As a first generation islander (manezinho), I am neither Little-Endian nor Big-Endian . I love it here.
Living in southern Brazil surpasses the rest of the country in terms of quality of life (especially safety) imo. As for living in Floripa, it's a pretty easy-going lifestyle, being that it's a capital that's also a subtropical island. Nightlife isn't as you'd expect compared to bigger cities, but the many beaches, beautiful landscapes and friendly people you meet here definitely make up for it. Honestly, I wouldn't live anywhere else for the time being.